{"id":940,"date":"2026-03-13T13:13:53","date_gmt":"2026-03-13T13:13:53","guid":{"rendered":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/?post_type=case_study&p=940"},"modified":"2026-05-13T06:21:38","modified_gmt":"2026-05-13T06:21:38","slug":"dana-steel","status":"publish","type":"case_study","link":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/our-case-studies\/dana-steel\/","title":{"rendered":"Dana Steel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

Dana Steel benefits from KEZAD\u2019s robust manufacturing ecosystem and central and well-connected location. <\/p>\n","protected":false},"featured_media":941,"template":"","case_study_category":[4],"class_list":["post-940","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-customer-story"],"acf":[],"yoast_head":"\nDana Steel | Kezad Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/our-case-studies\/dana-steel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dana Steel | Kezad Group\" \/>\n<meta property=\"og:description\" content=\"Dana Steel benefits from KEZAD\u2019s robust manufacturing ecosystem and central and well-connected location.\" \/>\n<meta property=\"og:url\" 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Steel"}]},{"@type":"WebSite","@id":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/#website","url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/","name":"KEZAD Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"meta_box":{"cstudies_title":"Dana Steel","cstudies_description":"<div class=\"placeholder placeholder--no-padding \">\n<div id=\"introduction\" class=\"container\">\n<div class=\"food-cluster key-industries\">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h2 class=\"d-heading-5 main-heading-1--base mb-3 \" data-uw-rm-heading=\"prs\">Dana Steel<\/h2>\n<div class=\"rich-content__desc\">\n<p>Dana Steel, a proud member of Dana Group, has been a cornerstone of the UAE\u2019s industrial landscape since its inception in 1991. Founded by Dr. Birbal Dana, the family business has grown from a modest office in Dubai to a diversified conglomerate with significant interests in steel, oil, healthcare, real estate, and hospitality. Today, Dana Group employs over 1,000 people across three continents, operating eight factories in industrial hubs like Abu Dhabi, Dubai, and Ajman.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder placeholder--no-padding \">\n<div id=\"introduction-2\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"rich-content__desc\">\n<p>Dana Steel is Dana Group\u2019s first entity in the industrial space and is a reputed producer of flat-rolled steel products \u2013 a niche segment in the steel industry, and also a downstream manufacturer of value-added steel products serving different industries.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder placeholder--no-padding \">\n<div id=\"introduction-3\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div class=\"rich-content__desc\">Speaking of their latest initiative for growth, Dana Steel recounts their seamless experience of setting up their state-of-the-art factory in KEZAD, set to be operational by the end of this year. Dana Steel\u2019s expansion in KEZAD is part of the company\u2019s larger goal of integrating their steel factories with the best available infrastructure and logistics support to better serve the growing demand in markets they are already present in, namely \u2013 the GCC, Africa, US, Canada and Europe.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder pt-5 pb-0 \">\n<div id=\"requirements\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h6 class=\"rich-content__heading \" style=\"color: #f94339\">REQUIREMENTS<\/h6>\n<div class=\"rich-content__desc\">Being a seasoned player in the UAE\u2019s industrial landscape, Dana Steel wanted to be part of a robust manufacturing ecosystem that would support their expansion plans and contribute to their strategic growth. A central and well-connected location with logistics proficiency would enable them to supply high quality steel efficiently and economically, maximising value for their global customer base. A global transportation network with proximity to crucial gateways for global trade such as Khalifa Port and Jebel Ali Port was a key requirement. Additionally, being on the border of Abu Dhabi and Dubai was critical for easy and quick access to their factories as well as the GCC market.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder pt-5 pb-0 \">\n<div id=\"solution\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h6 class=\"rich-content__heading \" style=\"color: #f94339\">SOLUTION<\/h6>\n<div class=\"rich-content__desc\">Businesses in the UAE benefit from the cutting-edge infrastructure of industrial parks, designed to support the growing demands of the manufacturing sector. Having been in the steel manufacturing business for two decades, Dana Steel has been a keen spectator of the UAE\u2019s phenomenal growth story and an enthusiastic participant in its industrial progress. The exceptional economic growth seen in the last three years especially is a result of concerted efforts to build industrial zones that are conducive to such growth. Discerning KEZAD\u2019s advanced infrastructure and competent logistics ecosystems that propel the development of industry, Dana Steel decided to leverage the opportunities offered for steel manufacturing.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","cstudies_testimonial_text":"Coming to KEZAD was a conscious choice for the competitive advantage provided by its central location, connectivity to regional and global markets and the multipronged offerings suited to our business. The world-class infrastructure of its collaborative industrial ecosystems and seamless customer service are unparalleled bonuses for business establishments.","cstudies_author_name":"Dr Ankur Dana","cstudies_designation":"CEO, Dana Group","cstudies_video_thumbnail":false,"cstudies_upload_video":[],"cstudies_footer_note":"<h6 class=\"rich-content__heading \" style=\"color: #f94339\" role=\"heading\" data-uw-rm-heading=\"level\">OUTCOME<\/h6>\n<div class=\"rich-content__desc\">Dana Steel is embarking on an exciting journey with the development of their 58,000 square metre factory in KEZAD, a project that embodies a commitment to sustainability and innovation. This facility will unfold in two dynamic phases, marking the beginning of Dana Steel\u2019s ambitious vision to revolutionise the steel industry with green product lines, including galvanised and cold rolled steel coils. The synergetic relationship with KEZAD is based on earnest sustainability goals envisioned by both companies. The proximity to Etihad Rail\u2019s network, providing access to key markets such as Saudi Arabia and Oman is a strategic benefit and when functional, it will involve a greener and more economical way of transporting goods to these countries. The steel industry is energy intensive and requires extensive supply of power and energy to heat up furnaces. KEZAD\u2019s extraordinary infrastructure with access to good sources of heat energy \u2013 both gas and electricity \u2013 has allowed Dana Steel the space and opportunity to focus on their upcoming development. Looking ahead, the ammonium plant project within KEZAD will be an added advantage as ammonium is a key source of energy. This partnership is more than a business endeavour; it\u2019s a shared commitment to creating a better, greener future. Together, Dana Steel and KEZAD are setting a new standard for the industry and making a lasting impact on the world<\/div>\n","cstudies_footer_testimonial_text":"","cstudies_footer_author_name":"","cstudies_footer_author_designation":""},"_links":{"self":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study\/940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/media\/941"}],"wp:attachment":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/media?parent=940"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study_category?post=940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}