{"id":946,"date":"2026-03-13T13:38:53","date_gmt":"2026-03-13T13:38:53","guid":{"rendered":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/?post_type=case_study&p=946"},"modified":"2026-04-23T08:14:35","modified_gmt":"2026-04-23T08:14:35","slug":"shashat","status":"publish","type":"case_study","link":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/our-case-studies\/shashat\/","title":{"rendered":"SHASHAT"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

SHASHAT, a leading manufacturer of innovative LED visual screens, capitalised on KEZAD\u2019s world-class facilities and efficient logistics to expand its operations. <\/p>\n","protected":false},"featured_media":949,"template":"single-case-study.php","case_study_category":[4],"class_list":["post-946","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case_study_category-customer-story"],"acf":[],"yoast_head":"\nSHASHAT | KEZAD Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/our-case-studies\/shashat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SHASHAT | KEZAD Group\" \/>\n<meta property=\"og:description\" content=\"SHASHAT, a leading manufacturer of innovative LED visual screens, capitalised on 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looking to expand in the region. They emphasize the unparalleled advantages of KEZAD's location, infrastructure, and the supportive business environment that fosters growth and innovation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder pt-5 pb-0 \">\n<div id=\"requirements\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h6 class=\"rich-content__heading \" style=\"color: #f94339\" role=\"heading\" data-uw-rm-heading=\"level\">REQUIREMENTS<\/h6>\n<div class=\"rich-content__desc\">SHASHAT, a pioneer in LED Visual screen manufacturing based in KEZAD, identified critical challenges as it aimed to expand its footprint in the highly competitive GCC\/UAE market. These challenges included the need for a larger production facility, a skilled workforce to match their technological advancements, and a strategic location to optimize market access and supply chain efficiency. Additionally, sourcing high-quality raw materials locally was a significant concern, as it directly impacted their product quality and production timelines.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"placeholder pt-5 pb-0 \">\n<div id=\"solution\" class=\"container\">\n<div class=\"food-cluster \">\n<div class=\"rich-content aos-init aos-animate\" data-aos=\"fade-up\" data-aos-duration=\"1000\" data-aos-once=\"true\" data-aos-delay=\"200\">\n<div class=\"row\">\n<div class=\"col-12\">\n<h6 class=\"rich-content__heading \" style=\"color: #f94339\" role=\"heading\" data-uw-rm-heading=\"level\">SOLUTION<\/h6>\n<div class=\"rich-content__desc\">KEZAD was chosen for its innovative ecosystem, geared towards advanced manufacturing\u2014a perfect match for SHASHAT\u2019s high-tech orientation. The zone's proximity to major trade routes and logistical hubs like Khalifa Port, coupled with its situation between Abu Dhabi and Dubai, has been pivotal for SHASHAT\u2019s strategic expansion. In addressing its challenges, SHASHAT chose to relocate to a more spacious and technologically equipped facility within KEZAD. The company also focused on building partnerships with local suppliers to streamline their supply chain and ensure a steady supply of high-quality raw materials.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","cstudies_testimonial_text":"KEZAD not only provided the space we needed to grow but also offered an ecosystem conducive to innovation and efficiency.","cstudies_author_name":"Ahmad Taha","cstudies_designation":"Executive Director, SHASHAT","cstudies_video_thumbnail":{"width":"150","height":"150","file":"2026\/03\/ShashatCoverImage16x9-1.jpg","filesize":719607,"sizes":{"thumbnail":{"file":"ShashatCoverImage16x9-1.jpg?resize=150,150","width":150,"height":150,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=150,150"},"medium":{"file":"ShashatCoverImage16x9-1.jpg?resize=300,169","width":300,"height":169,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=300,169"},"medium_large":{"file":"ShashatCoverImage16x9-1.jpg?resize=768,432","width":768,"height":432,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=768,432"},"large":{"file":"ShashatCoverImage16x9-1.jpg?resize=1024,576","width":1024,"height":576,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=1024,576"},"1536x1536":{"file":"ShashatCoverImage16x9-1.jpg?resize=1536,864","width":1536,"height":864,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=1536,864"},"2048x2048":{"file":"ShashatCoverImage16x9-1.jpg?resize=2048,1152","width":2048,"height":1152,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=2048,1152"},"custom-casestudy-card":{"file":"ShashatCoverImage16x9-1.jpg?resize=325,308","width":325,"height":308,"mime-type":"image\/jpeg","filesize":719607,"url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?resize=325,308"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]},"ID":"947","name":"ShashatCoverImage16x9-1.jpg","path":"vip:\/\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg","url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg?w=150&h=150&crop=1","full_url":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/ShashatCoverImage16x9-1.jpg","title":"ShashatCoverImage16x9-1","caption":"","description":"","alt":"","srcset":false},"cstudies_upload_video":{"948":{"ID":"948","src":"https:\/\/videos.files.wordpress.com\/UplhUaKc\/shashat-hd.mp4","type":"video\/mp4","title":"shashat-hd-mp4","caption":"","description":"","meta":[],"dimensions":{"width":1920,"height":1080},"image":{"src":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/shashat-hd_mp4_avc_240p.original.jpg","width":426,"height":240},"thumb":{"src":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-content\/uploads\/sites\/23\/2026\/03\/shashat-hd_mp4_avc_240p.original.jpg?w=150&h=150&crop=1","width":"150","height":"150"}}},"cstudies_footer_note":"<h6 class=\"rich-content__heading \" style=\"color: #f94339\">OUTCOME<\/h6>\n<div class=\"rich-content__desc\">The strategic relocation to KEZAD brought forth significant improvements in SHASHAT\u2019s operations. The new location enabled the company to efficiently scale its production capacity and diversify its product offerings, catering to various sectors such as entertainment, public security, and broadcasting. Enhanced logistical capabilities, thanks to proximity to major shipping routes, facilitated faster and more cost-effective delivery to clients. The company's alignment with the 'Make it in the Emirates' vision further bolstered its market presence, emphasizing its commitment to quality and innovation.<\/div>\n","cstudies_footer_testimonial_text":"","cstudies_footer_author_name":"","cstudies_footer_author_designation":""},"_links":{"self":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"case_study_category","embeddable":true,"href":"https:\/\/wpvip.adportsgroup.com\/kezadgroup\/wp-json\/wp\/v2\/case_study_category?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}