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SHASHAT

Reflecting on their journey, SHASHAT highly recommends KEZAD to businesses looking to expand in the region. They emphasize the unparalleled advantages of KEZAD's location, infrastructure, and the supportive business environment that fosters growth and innovation.
REQUIREMENTS
SHASHAT, a pioneer in LED Visual screen manufacturing based in KEZAD, identified critical challenges as it aimed to expand its footprint in the highly competitive GCC/UAE market. These challenges included the need for a larger production facility, a skilled workforce to match their technological advancements, and a strategic location to optimize market access and supply chain efficiency. Additionally, sourcing high-quality raw materials locally was a significant concern, as it directly impacted their product quality and production timelines.
SOLUTION
KEZAD was chosen for its innovative ecosystem, geared towards advanced manufacturing—a perfect match for SHASHAT’s high-tech orientation. The zone's proximity to major trade routes and logistical hubs like Khalifa Port, coupled with its situation between Abu Dhabi and Dubai, has been pivotal for SHASHAT’s strategic expansion. In addressing its challenges, SHASHAT chose to relocate to a more spacious and technologically equipped facility within KEZAD. The company also focused on building partnerships with local suppliers to streamline their supply chain and ensure a steady supply of high-quality raw materials.

KEZAD not only provided the space we needed to grow but also offered an ecosystem conducive to innovation and efficiency.

Ahmad Taha,

Executive Director, SHASHAT

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OUTCOME
The strategic relocation to KEZAD brought forth significant improvements in SHASHAT’s operations. The new location enabled the company to efficiently scale its production capacity and diversify its product offerings, catering to various sectors such as entertainment, public security, and broadcasting. Enhanced logistical capabilities, thanks to proximity to major shipping routes, facilitated faster and more cost-effective delivery to clients. The company's alignment with the 'Make it in the Emirates' vision further bolstered its market presence, emphasizing its commitment to quality and innovation.
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